Casting is one of the earliest manufacturing processes mastered by humans, involving raw materials, patterns, and molds. The pattern gives shape to the mold, and the finished mold then transforms the raw materials into countless replicas of the original pattern. This reciprocal relationship between mold and pattern inspired the designers' creation of this season's art installation for JIANGNANBUYI Group. In our daily social lives, human behaviors and thought patterns gradually take shape much like the casting process, where invisible molds sculpt our habits and beliefs, while, in turn, these actions and thoughts subtly shape the social landscape.

In the "Gravity of stereotypes" installation, when objects are suspended in an elastic mesh, the weight of the objects stretches the fabric, outlining their contours. The objects in the mesh act as carriers of gravity, while the elastic fabric becomes the mold that casts the force of gravity. For this season's art installation, the design team employed symbolism and metaphor to explore and reinterpret the traces of human thought within social environments, boldly using design language to delve into this dynamic.

Humans, as carriers of thought, are shaped by societal molds as they grow and evolve within the world. Those shaped by similar molds often develop shared ways of expression and understanding, enabling people from different regions and cultural backgrounds to connect over something as universal as a joke. For each installation in "Gravity of stereotypes", the design team created a slightly spicy, humorous narrative presented through audio, offering the audience a richer, more engaging sensory experience.

If a person constantly lives under the scrutiny of others, their image will be forged in the process of conforming to others' perceptions. In the installation "Perfection," the corset that is stretched to the point of bursting, the balloon "muscles" in "Courtship Behavior" that seem robust but are actually fragile, and the colorful empty books in "Nonsense Literature" all serve as a satire on the blind pursuit of a perfect image dictated by societal norms, while ignoring the true inner self.

In the pursuit of mainstream beauty,

How much pain and hassle do humans endure?

The balloon tightly stretched by a corset

Is like a constrained body.

Must it truly be at the moment the corset breaks

To understand that one's body does not need to be corrected?

Spring has arrived,

And it's not just strong muscles,

That can exude masculine charm,

But also profound knowledge and noble character.

There are always people around

Who, despite having little of substance,

Act as if they are experts,

Speaking eloquently but saying nothing of value,

Hoping their lengthy, meaningless discourse

Can mask their empty minds.

In "Oh!" the cactus that repeatedly pricks others' hearts, in "We'll Be Together Forever" the trash ring emerging from the hooked pinky finger, in "Playing Music to Cows" the cowbell symbolizing misunderstanding and ignorance, and in "Lying" the long nose that stretches the net bag to the point of bursting due to too many lies—all reflect the designer's contemplation of emotional and interactive relationships between people.

In relationships, many issues

Can only be seen clearly when we are close enough.

Only when two hearts are tightly embraced

Can they feel the hidden thorns.

And when a heart, having been hurt many times,

Can still beat passionately again,

That is growth.

When "love" represents lies,

Promises made through a pinky swear,

No matter how touching,

Are merely elaborate decorations.

Cows do not understand the beauty of a melody.

Playing a piece by Vivaldi among a herd of cows,

Those flowing notes to their ears

May be no different from the buzz of flies.

The higher the pitch, the fewer the listeners;

Embrace the sounds of misunderstanding.

Don’t expect the whole world to be your audience.

When lies are told too often,

Not only will your nose quietly grow longer,

But your true self will also be

Buried under the accumulation of deceit.

In "Thank You," the tie on the verge of being torn apart by a giant rock, in "I’m Feeling So Awkward," the deformed silicone face crushed under pressure, and in "Never Enough," the head filled with various everyday objects—these are reflections on the complex emotions and inflated desires that people experience.

In the workplace, always maintain a heart of gratitude:

Thank the dear company,

Thank the arrangements of fate,

For allowing workers to live the dreamt

Happy "workaholic" life.

Sometimes, anxious emotions feel as heavy as a thousand pounds.

They can accelerate your heartbeat and flatten your expressions.

The subtext behind the mask of forced calm is:

“I’m okay, just a bit nervous...”

What to do when you're unsure about something—buy!

What to do when you're feeling down—buy!

The hormonal changes in your body

Stimulate the release of dopamine in your brain to get pleasure.

It can boost your neurons' desire to purchase,

Acting as a catalyst for action.

But as the threshold for happiness keeps rising,

How much do you need to own to fill the void of material desire?

In the design and production process, the team faced two major challenges. First, how to transform abstract language and ideas into tangible forms that can be cast: how to visualize gravity, how to express concepts, thoughts, and observations of life through art installations. Second, how to organically apply a diverse range of materials across ten art installations. The Jiangnan Buyi 2022 "Language Weaving" art installations showcased the diversity of material combinations.

In the design and production process of this art installation, the team continued their bold exploration of composite materials. The designers spent months in hands-on practice, experimenting with and combining dozens of materials such as paper pulp, plaster, silicone, resin, fiberglass, and household waste, resulting in a brilliant and varied design journey.